Apple’s outgoing CEO Tim Cook said he is “over the moon excited” about India, terming the country a “huge opportunity” for the tech giant.

Highlighting India as a key growth driver, Cook pointed at the market’s long-term potential for the company. “Yes, I think it’s (India) a huge opportunity for us. We’ve been focused on this for a while. It’s the second largest smartphone market in the world and the third largest PC market,” Cook said during Apple’s second quarter 2026 earnings call.

The remarks come on the back of Apple’s strong performance in the second quarter of FY26, with revenue rising 17% YoY to $111.2 Bn, driven by sustained demand for its iPhone lineup and broad-based growth across global markets.

The company said it recorded double-digit growth across most markets, including India, the US, Latin America, Greater China, Western Europe, Japan, and Southeast Asia.

India Emerges As Key Growth Market

Cook noted that while Apple has performed “extremely well” in India over the past few years, its market share remains “modest”, pointing to significant headroom for expansion. He also highlighted the role of India’s rising middle class and increasing adoption of Apple products by first-time users.

“Net-net, I’m over the moon excited about India,” he added.

The company said that most of its customers in India across product categories are new users, indicating deeper market penetration potential.

Meanwhile, Apple has also been ramping up its retail presence in India as part of its broader emerging markets strategy. The company recently opened its sixth retail store in the country, launching a new outlet in Borivali in February — its second store in Mumbai. It now has retail stores in Delhi, Bengaluru, Pune, and Noida.

Cook said that it has been wonderful to see how Apple has continued to grow in India in recent years, as part of its broader efforts to connect with more customers across emerging markets globally.

On the product front, Apple reported strong demand for its devices globally, including in India. Apple’s CFO Kevan Parekh said Mac revenue rose 6% YoY to $8.4 Bn, supported by recent launches, with India and Indonesia witnessing double-digit growth.

He added that iPad revenue also grew at a strong pace, particularly in emerging markets such as India, Mexico, and Thailand.

Last month, the tech giant announced Cook’s transition from his current role to executive chairman, while John Ternus will be stepping in as the CEO, effective September 1, 2026.

In a separate development, Apple has moved the Delhi High Court seeking to halt a final hearing by the Competition Commission of India (CCI) in an antitrust case over alleged abuse of dominance in the app marketplace, arguing the watchdog exceeded its powers by demanding financial data and calling the move an “escalation”. 

The CCI’s hearing is scheduled on May 21, with the competition watchdog stating that Apple must submit its global financials to determine penalties under rules that allow fines of up to 10% of average global turnover.

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