Home appliance D2C startup Nester has roped in Wellbeing Nutrition’s vice president of growth Kunwarjeet Grover as cofounder and chief business officer (CBO).

Grover brings more than 15 years of experience in the consumer industry, working with brands like Himalaya Herbal Healthcare, CavinKare, Philips Lighting and Havells India, under various managerial roles.

He worked with Wellbeing Nutrition for more than a year and stepped away from the position in June 2025. Prior to that, he also worked with Pluck as head of growth for a short period in 2023. 

Grover has also served as senior vice president at Honasa for more than four years, overseeing its online marketplace. 

Commenting on Grover’s appointment, Nester founder and chief executive Abhinav Singh said that Grover has “a wealth of knowledge on how to build digital-first brands and his experience of disruptively scaling consumer brands, which truly aligns with Nester’s goal and vision.” 

Nester, founded in 2025, sells homeware appliances like air fryers, toasters, juicers, among others, in India. The D2C brand competes with brands like Nuuk, Atomberg, Geek Technology and Wonderchef. 

Apart from selling on ecommerce marketplaces and its own website, the startup is planning to expand to quick commerce platforms and offline retail channels. 

Currently, the startup’s manufacturing is handled via contract partners. However, earlier it told Inc42 that it plans to set up its own production facility in the near future.

It recently raised ₹19 Cr (around $2 Mn) in a Pre-Series A funding round led by Fireside Ventures and OTP Ventures.

The appointment comes at a time when D2C brands, especially in categories like home appliances and consumer electronics, are seeing traction by riding on a quick commerce wave. The category is expected to breach the $30 Bn mark by 2030, growing at a CAGR of 7.2% from $23.7 Bn in 2025.

Similar startups like Atomberg are now even eyeing for an IPO, with plans to raise INR 1,500 Cr to INR 2,000 Cr (around $165-220 Mn). 

The post Fireside-Backed Nester Ropes In Former Honasa Exec Kunwarjeet Grover As Cofounder appeared first on Inc42 Media.