Furniture and appliance rental startup RentoMojo has converted from a private limited company to a public limited company.

As per the startup’s MCA filings accessed by Inc42, its board passed a resolution on January 13 to change its name from “Rentomojo Private Limited” to “Rentomojo Limited”, removing the word “Private”. 

This is the second time the startup is changing its entity name in recent times. In September 2025, it had changed its parent entity name from Edunetwork Private Limited to Rentomojo Private Limited. The decision was taken to align RentoMojo’s corporate identity with its consumer-facing brand as it prepares for its next phase of growth, the startup said in a statement in October last year. 

The changes come as the startup prepares for a potential initial public offering (IPO) later this year. Earlier, it was said to have roped in IIFL Capital and Motilal Oswal Investment Banking as bankers for its public offering. 

Inc42 has reached out to the startup to get more clarity on its public issue. The story will be updated based on responses. 

The IPO bid comes amid improving financial performance. In the fiscal year FY25, RentoMojo’s net profit zoomed 82%% to ₹40 Cr from ₹22 Cr in the previous fiscal year. Its operating revenue also registered a 38% uptick to ₹266 Cr from ₹193 Cr in FY24.

RentoMojo has raised more than ₹650 Cr to date from investors like Accel, Chiratae Ventures, Bain Capital and Edelweiss. 

It competes with startups such as Furlenco, Rentickle and Cityfurnish in India’s D2C furniture rental market.

A Quick Look At RentoMojo’s Business Model

Founded in 2014 by Geetansh Bamania and Ajay Nain, RentoMojo runs a subscription-based rental model, allowing users to rent furniture, appliances and home essentials for monthly fees instead of buying them outright. 

The startup targets urban professionals and students who frequently relocate for work or education and prefer asset-light living. Operating across 23 cities, RentoMojo serves more than 2.2 Lakh active subscribers and manages over 7.7 Lakh rental items.

It generates revenue via long-term subscriptions, with its average customer tenure around 18 months. Its average revenue per user (ARPU) currently ranges between ₹1,500 and ₹2,000 per month.

In recent years, RentoMojo has also expanded beyond core categories such as beds, wardrobes and appliances into new segments like baby care and medical equipment, aiming to increase wallet share from existing users.

The startup has also been pushing an omnichannel strategy. After launching its first physical outlet in 2022, it now operates more than 70 experiential stores, which contribute roughly 18-20% of operating revenue. 

Alongside category expansion, RentoMojo has been expanding its geographical footprint. It has entered several new cities such as Ahmedabad, Jaipur, Mysuru, Chandigarh and Kochi, although a significant share of revenue still comes from metro markets like Bengaluru, Delhi, Mumbai and Hyderabad.

Going forward, it plans to focus on three key priorities: expanding to more cities, adding new product categories to increase ARPU, and ramping up procurement of furniture and appliances to support a growing subscriber base.

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