Quick commerce startup BaazarNow is in talks to raise $9 Mn (about ₹82 Cr), sources told Inc42.

The funding round is likely to be led by Peak XV Partners, with participation from Antler and Whiteboard Capital, the sources added. 

The startup will utilise the funds to expand its operations.

Peak XV Partners and BazaarNow declined to comment on Inc42’s queries on the funding round. 

Launched in January 2026 by former Zepto executives Priyanshu Jain, Arjun Harish, and Tarithmay Mandal, BazaarNow is a quick commerce platform for daily essentials such as groceries and vegetables. The startup is currently operational in select neighbourhoods in Bengaluru.

It plans to use the funding to expand its dark store network to 18 stores in more than a dozen cities. 

The startup is looking to capture a share of the country’s fast-growing quick commerce market. While Blinkit, Swiggy’s Instamart, and Zepto hold the top three spots in the segment, newer players like Flipkart Minutes and Amazon Now are attempting to challenge their dominance.

The momentum in the quick commerce segment has also spilled over to other categories, with 

startups such as KNOT and Slikk, which operate in the quick fashion segment, also seeing a growing adoption among the Indian consumers

At the heart of this push is the Indian quick commerce market, which is poised to grow from $6.1 Bn in 2024 to $40 Bn by 2030, clocking a CAGR of 37%. The sector is expanding at nearly twice the 19% growth rate of the overall ecommerce industry. It is this opportunity which Inamo and its competitors are targeting.

Investors are aggressively backing quick commerce startups to capitalise on this opportunity. For instance, fashion quick commerce startup ZILO raised $15.3 Mn (about ₹140 Cr) in its Series A funding round led by Peak XV Partners last month.

Zepto, which is eyeing a public listing later this year, bagged nearly $450 Mn in a funding round, which was a mix of primary and secondary capital, led by US-based pension fund California Public Employees’ Retirement System (CalPERS).

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